Ash Higgs
Managing Director
As Managing Director of Simply Education, I am proud to lead a business dedicated to transforming education recruitment through a people-first approach, smart strategy, and a culture of accountability and care. My role is focused on setting a clear vision for growth, driving commercial performance, and building a high-performing team that puts schools and educators at the heart of everything we do.
My career began in the world of experiential marketing, delivering live brand activations for global names like Coca-Cola, Nando’s, and Nike. That early grounding in storytelling, creativity and client experience has stayed with me throughout my career. As I moved into leadership roles, I became increasingly focused on culture, performance, and creating environments where people can do their best work.
At Simply Education, I’m passionate about building a business that balances ambition with integrity — one that supports schools with outstanding service and helps education professionals thrive in their careers. We’re creating a workplace that rewards high standards, encourages collaboration, and sets clear expectations for success.
My leadership style is built around transparency, trust, and accountability. I believe great businesses are built by great people — and I’m committed to developing future leaders, investing in training, and making Simply Education a place where talent is recognised and rewarded.
I’ve been fortunate to receive recognition along the way, including a national SME Award for Business Innovation and a Director of the Year Award from the Institute of Directors — both reflections of the incredible teams I’ve had the privilege to lead.
Outside of work, I’m a proud dad to my daughter, Winnie. I’m a big believer in work/life balance and love exploring new places — travel offers a great reminder to stay curious, keep learning, and enjoy the adventure.